Sandy Hook Promise was started by parents of the Sandy Hook Tragedy in Newtown. They believe that every act of gun violence is preventable when you know the signs of someone who might become a violent offender. They asked us to make PSA for them to raise awareness for the organization, encourage people to learn the signs and become advocates in their communities. This is the result of those efforts.
Voted one of the 10 best ads of 2016 by Adweek
Voted best ad of 2016 by Forbes
Featured on:
Newsweek
People
The Huffington Post
Refinery 29
CNN
BBC
Washington Post
The Independent
Awards:
Cannes Lion - Gold - Entertainment
Cannes Lion - Gold - Film
Cannes Lion - Silver - Film Craft
Cannes Lion - Silver - Film Craft/Script
Cannes Lion - Silver - Health & Wellness
Cannes Lion - Silver - Media
Cannes Lion - Silver - Cyber
Cannes Lion - Silver - Cyber
Cannes Lion - Bronze - Entertainment
One Show – Gold - Branded Entertainment – Fiction
One Show – Gold - Branded Entertainment – Short Form Single
One Show – Gold - Film – Short Form Single
One Show – Silver - Film Craft Direction
Ad Age Creativity Awards - Winner - Best Humanitarian/Sustainability
ADC – Designism Award - Advertising TV/Film/Online Video Commercial PSA
ADC – Gold - Advertising TV/Film/Online Video Commercial PSA
ADC – Silver - Advertising – Branded Content Online Film
ADC – Bronze - Advertising – Film Craft Direction
ADC – Bronze - Advertising – Film Craft Editing
Webby Awards - Viral Marketing
Webby Awards - Short form Branded
Webby Awards - People's Voice - Viral Marketing
Webby Awards - People's Voice - Short form Branded
D&AD Awards - Silver - Digital Marketing Online Video Adverts
D&AD Awards - Bronze - Direct Response Film Advertising
D&AD Awards - Bronze - Film Advertising Public Service Commercial
D&AD Awards - Bronze - Film Advertising Cinema Commercial 121-240 seconds
Andy Awards - Silver - Web Film Public Service/Non Profit
Andy Awards - Bronze - Web Film Direction
Andy Awards - Bronze - Branded Content Public Service/Non Profit
New York Festivals - Gold - Civic and Social Education
AICP Awards - Best in Show
AICP Awards - PSA
AICP Awards - Concept
AICP Awards - Direction
Facebook Awards - Work That Makes People Cry
National ADDY Awards - Gold - Public Service Online Film
National ADDY Awards - Silver - Editing
D&AD Impact Awards - Wood Pencil - Civic Engagement
D&AD Impact Awards - Wood Pencil - Community
D&AD Impact Awards - Wood Pencil - Health & Wellness
Clio Awards - Gold - Branded Content
Clio Awards - Silver - Film Craft Direction
Clio Awards - Silver - PR – Cause Related
Clio Awards - Bronze - Direct Film
Clio Awards - Bronze - Film Craft Licensed Music
Clio Awards - Bronze - Direct Social Media
One Screen Film Festival - Winner - Best Branded Content
Ciclope Awards - Gold - Branded Content
Ciclope Awards - Gold - Direction
Ciclope Awards - Grand Prix
London International Awards - Gold - TV Online Cinema - Public Service/Social Welfare
London International Awards - Gold - Branded Entertainment- Social Awareness
London International Awards - Gold - Health & Wellness - Direction
London International Awards - Silver - Production & Post Production- Direction
London International Awards - Silver - Production & Post Production – Editing
London International Awards - Silver - Health & Wellness – Editing
London International Awards - Silver - Health & Wellness – Use of Copywriting
Credits:
David Lubars, Chief Creative Officer, Worldwide
Greg Hahn, Chief Creative Officer, New York
Peter Alsante, Creative Director
Bryan Stokely, Copywriter
Martins Zelcs, Art Director
Julian Katz, Group Executive Producer
Lindsey Cash, Account Director
Sean Stogner, Communications Planning Director
Michael Schonfeld, Communications Planning Associate